Top 5 Self-Therapy and Journaling Apps in the US for Q2 2023

In Q2 2023, the top five self-therapy and journaling apps in the United States showcased varied performances across downloads, revenue, and active users, according to data from Sensor Tower. Here’s a closer look at how these apps fared on a unified platform.

Me+ Daily Routine Planner saw a significant revenue increase early in the quarter, peaking at approximately $211K in the first week of May. However, revenue declined to around $98K by the end of June. Weekly downloads followed a similar trend, starting at 66K in late March and reaching a high of 106K in mid-April before tapering off to 62K by the end of the quarter. Active users experienced growth from 319K in late March to a peak of 419K by the end of April, then slightly declined to 389K by the end of June.

Breeze: Mental Health maintained a consistent revenue stream, with weekly earnings fluctuating between $183K and $231K. Weekly downloads saw a peak of 84K at the end of May, but then fell to around 56K by late June. Active users remained relatively stable, starting at 206K and ending the quarter at 194K, with a slight peak of 237K in late May.

I am - Daily Affirmations experienced a steady decline in revenue from $115K in early May to around $72K by the end of June. Downloads peaked at 59K in late April but decreased to 35K by the quarter's end. Active users showed a downward trend from 366K in late March to about 304K by the end of June.

Paired: Couples & Relationship had a strong revenue performance in early May with $186K, which then dropped to approximately $123K by early June. Downloads remained relatively stable, fluctuating between 30K and 48K. Active users showed consistent figures, starting at 548K in late March and ending at 554K by the end of June.

Planner & Journal - Zinnia had a stable revenue performance, with weekly earnings ranging from $38K to $48K. Downloads saw minor fluctuations, peaking at 39K in late April and settling at around 32K by the end of June. Active users remained consistent, starting at 44K and ending the quarter at 44K, with a slight peak of 49K in late April.

For more detailed insights and trends, visit Sensor Tower.